FOR B2B SOFTWARE COMPANIES
Your product isn't hard to sell. It's hard to explain.
We plan, script and shoot short videos that explain your software before the sales call, so you do less of the explaining and prospects come better prepared.
If your product takes 20 minutes to explain on a call, a 2-minute video should be doing that job.
SOUND FAMILIAR?
Things software teams have told me on calls this year.
Real quotes from discovery calls with companies that build and sell their own software, shared without names.
“The thing we struggle with the most is our product is actually complex.”
It's clear to you. Not to them.
You know the product inside out. The marketing manager or ops lead you're selling to only has a surface-level picture, and nobody's bridging the two.
“It would free us up to do less of the explaining, so people come better prepared.”
Every call starts from scratch
You know the product inside out. The marketing manager or ops lead you're selling to only has a surface-level picture, and nobody's bridging the two.
“They said, ‘we actually don't know what you do.’ They've been customers for 10 years.”
Your customers don't know everything you do
You know the product inside out. The marketing manager or ops lead you're selling to only has a surface-level picture, and nobody's bridging the two.
“We don't really have a huge marketing function at all. It's not something we do very well.”
Marketing is everyone's side job
You know the product inside out. The marketing manager or ops lead you're selling to only has a surface-level picture, and nobody's bridging the two.
FOR B2B SOFTWARE COMPANIES
You don't need another video that sits on the website and does nothing.
Most teams we've spoken to have been here. A video gets made, it goes on the homepage, and nobody can say whether it brought in a single conversation.
So every video we make is planned around one job in your sales process, with a call to action and something we can track from day one.
“It was just a video, here you are.”
“Nothing monitored properly.”
“Case studies are great, but they're static. Once they're done, they're never updated.”
“Different marketing partners have come and gone.”
FOR B2B SOFTWARE COMPANIES
Short, sharp videos for the moments your product gets stuck.
Your buyers are busy and bombarded. They won't read a 20-page PDF, but they will watch 90 seconds that's worth their time.
BEFORE THE CALL
Explainers & product demos
Simplify what you do into a message a non-technical buyer gets first time, so they book the call already understanding the product.
DURING THE SALE
Pre-qualifying & follow-up clips
Short clips your team sends before and after calls, so you skip the philosophy and get straight into the sales conversation.
AFTER THE SALE
Customer expansion videos
Show existing customers the parts of the platform they're not using yet, so the reaction is “you do an awful lot more than we thought.”
FOR B2B SOFTWARE COMPANIES
Four steps, and we measure the last one.
STEP 1
Find where it gets stuck
A 45-minute call to find the point where prospects or customers stop understanding what you do.
STEP 2
Simplify the message
I turn your long explanation into a short story, written in your buyers' language, not feature lists.
STEP 3
Shoot & edit
Filmed and finished with minimal time from your team. You review, I refine.
STEP 4
Track what changed
Every video goes live with a booking link we can track. We check views, calls booked and what prospects say on those calls.
CASE STUDY · SAVIENCE
Showing long-standing customers everything else Savience can do.
Savience builds software for the health and care sector. Their customers stay for years, but most only knew them for part of what they offer.
THE CHALLENGE
Savience had added new products over the years, but their customers didn't know. Growth had come almost entirely through word of mouth and in-person visits, so most customers only used part of the platform.
WHAT WE MADE
We started with brand voice sessions with the founders to pin down what Savience actually does and how to say it.
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Then we made one video that walks existing customers through the full range of what Savience offers, so they can see what else is available to them.
BUILT TO BE TRACKED
The video sits on a landing page with a booking link underneath, so every conversation it starts can be counted.
{VIEWS}
{CALLS BOOKED}
{UPSELL ENQUIRIES}
CLIENT
Savience
SECTOR
Health and care software
AUDIENCE
Existing customers
GOAL
Upsell across the full product range
BEHIND THE CAMERA
Congrats! You made it this far
Hey I'm Fraser: filmmaker, adventurer and avid food lover.
I founded ProductPix to make content that actually earns its place: on your website, in your sales pitch, and in people's feeds. I direct, shoot and edit, so the person you brief is the person behind the camera.
